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See Also: Search Engine Guide | Search Engine Myths | Search Engine Training
Understanding the impact of top major search engines in the marketplace and how they stack up against each other can help you better focus your online marketing efforts. In addition to the share each search engine occupies of the total marketplace, knowing more about the specific demographics or target audience that each search engine caters to will further enhance your optimization efforts.
According to Hitwise in March of 2008:
Google has the biggest piece of the pie with 67.9% of internet searches in the United States.
Yahoo holds the second largest share of the market with 20.28% of internet searches in the United States.
MSN currently owns the third largest share with 6.26% of internet searches in the United States.
Ask has the fourth largest share of 4.17% of internet searches in the United States.
Source: Hitwise Press Release
Have you successfully used optimization techniques to increase targeted traffic to your website? How do your customers react to your website in search results? What is the one thing you would improve about your internet marketing and optimization strategy?
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Last Updated ( Monday, 09 June 2008 16:00 )
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