See Also: Search Engine Guide | Search Engine Myths | Search Engine Training

The shocking truth about search engine optimization is that it takes time, experience, and a consistent effort to earn top rankings on popular search engines. What you should know about search engine ranking and optimization strategies is that it's not possible to short cut the process.

Small Planet Marketing.com is an ethical search engine optimization and marketing provider committed to getting your website top search engine ranking by using the latest tools and technology in accordance with ethical seo guidelines.

Our Search Engine Optimization service incorporates a comprehensive consultation and needs analysis, extensive keyword research, optimized copy writing, website development, establishing links, submitting to search engines and providing initial and ongoing reporting of your progress.

If you're serious about your customers finding you online - AND BUYING FROM YOUR WEBSITE, it's important to know the difference between pay per click (PPC) and organic search engine results and listings. While many seo firms will sell you on ranking your website quickly on major search engines and deliver immediate top results for your site, this is for pay per click listings. These are the listings commonly referred to as "sponsored links" and are usually seen at the top and to the right of the "natural listings". There's a time and place in any online marketing campaign for ppc advertising, but knowing when and where is the key to successful online marketing.

Although you can enter the search marketplace quickly using this method, you're paying for EVERY CLICK that comes to your site! Regardless of whether or not they are going to buy from you. Unfortunately due to the high demand for lower prices and comparison shopping, a site relying primarily on ppc will receive traffic, but converting to buyers may be another story. With organic or natural search marketing, you pay for LONG TERN RESULTS that don't cost you every time someone clicks into your website. Plus, people are conditioned to know that anyone can buy their way into a pay per click advertising spot. After all, money is the driving force of ppc advertising, there's no stopping the highest bidder from being on top.

Did You Know?
Neilsen/Net Ratings reports that popular search engines are the #1 way users find new web sites - even above email, tv, radio and word of mouth.

Have you successfully used optimization techniques to increase targeted traffic to your website? How do your customers react to your website in search results? What is the one thing you would improve about your internet marketing and optimization strategy?

If you're serious about online success, act now to get a free, no-hassle consultation with one of our experienced team members.

QUOTE REQUEST FORM | CUSTOMER CARE CENTER Small Planet Marketing.com has been cleverly crafting solutions for small to large companies since 1998.